7 Strategies To Promote Facebook Business Page.
Can Facebook help small businesses? Yes-it does!
According to a study, Facebook has 3.1 billion active users all over the world. Facebook offers a spectacular marketplace to businesses that are reachable easily to potential buyers.
Using this facility provided, small startups can increase their market by using Facebook strategically. With attention and focus, this platform can work wonders. Here are a few basics to follow:
1. Social media presence
Make your product/business visible on different platforms. Interlinking separate platforms can help. A solid presence helps to build up trust in the audience before dealing with them one on one.
Affiliating a Facebook page with Instagram drives the traffic towards the Facebook business page from Instagram.
2. Post regularly
Posts from your page appear on the audience’s feed. But the reach is limited. Posting frequently may increase the visibility to the customers.
Page insights help you to decide better timing for content posting. If it is hard to follow a timetable, you can always schedule posts.
3. Engagement with the audience
Always post quality content for the audience. Try to keep it simple, friendly, interactive, and conversational. Asking a question makes the audience think about it and retain it in the memory.
Responding to comments on posts and private messages as soon as possible is essential.
Chatbot
Contemplate frequently asked questions and their answers. Create a chatbot to save time for FAQs.
4. Variety of content
Facebook offers a lot of options for showcasing your content or product as in photos. Along with wall posts, Facebook lives, Facebook videos, and Facebook stories attract a massive audience towards a business page.
5. Facebook ads
Difficulty in getting organic likes? Facebook offers plenty of options for running paid advertisements. It appears to the feed of the targeted audience and traffics them to the desired place. As the number increase, so does the buyers.
6. Call to action button (CTA)
Facebook offers the facility to connect the buyer and seller in different ways. There are many options to tie up with customers. Facilitating customers at the level of their ease makes them comfortable and potential buyers.
Offering customers different ways to communicate is always helpful. You can always create a CTA button either for a call or message. It can be a link to a website or a WhatsApp number.
7. Discounts
Everybody wishes to get the desired product in a lesser amount or get it delivered for free. If a business page offers a discount or sale, it has the potential to increase the sale.
Offering coupons to friends and followers, for promotion, through social media is helpful.
The reach of the page is uplifted by announcing a contest or giveaway. As the audiences engage in this activity.
Conclusion
Facilities provided by Facebook can help entrepreneurs set up their businesses. If used correctly with focus, it successfully helps small startups to show their presence in this digital world.
